Hull Creative Group

Hull Creative Group Wins Three Awards from Creativity 31 Wide Range of Work Recognized for Creativity and Effectiveness

Boston, MA Nov. 26, 2001 – Hull Creative Group, Inc. announced that the firm was honored with three “Awards of Distinction” in the respected annual international advertising and design competition, Creativity 31. Reflecting Hull Creative Group’s strong portfolio in cross-media communications for the region’s technology and other high-growth organizations, the firm took home awards for MRO Software’s 2000 Annual Report, a full-page trade ad for Kada Systems, Inc., and for the Hull Creative Group’s 2000 holiday promotion, “Mission Statement in a Box.” Entries to Creativity 31 came from 43 states and from 30 countries around the world; the winning work will appear in Creativity Annual, edited by David Carter, to be published by HarperCollins.

“We are pleased to win this recognition because the field of competitors is so wide and of such high quality,” commented Hull Creative Group’s founder and principal, Caryl H. Hull. “The awards, together with the loyalty of our key clients and our continued success at winning new business, reflect our commitment to winning measurable results for our clients through strategic marketing and communications.”

The award-winning Hull Creative Group work included:

MRO Software 2000 Annual Report
MRO Software’s 2000 Annual Report documented the company’s rapidly consolidating leadership position in the arena of supply chain management and e-business optimization. MRO Software is the leading provider of solutions for powering industrial collaboration. The company’s solutions help make e-business easy, practical, and affordable.

Kada Systems, Inc. “Put Your Java Applications in Motion” full-page trade ad
Kada’s “Put Your Java Applications in Motion” campaign launched Kada and its Java application platform, leading to partnerships with Palm, Inc. and others as well as a successful customer acquisition campaign. Kada Systems is the first to implement a small-footprint, full-function Java Virtual Machine for a complete range of mobile platforms – mobilizing e-business by delivering the foundation of an “always available” mobile application platform.

Hull Creative Group, Inc. “Mission Statement in a Box” 2000 holiday promotion
HCG’s “Mission Statement in a Box” offered recipients a playful perspective on the serious pursuit of strategic business planning. The promotion consisted of a set of magnetized keywords and buzz phrases packaged in a snazzy tin – everything an entrepreneur would need to create a hard-hitting value proposition, mission statement, or elevator speech – with wishes for a profitable 2001.

About Hull Creative Group
Hull Creative Group, Inc. was founded in 1987 to develop and execute strategic marketing and communications services including market and business plan development, branding, design and other creative services for emerging and other high-growth companies. Located in Boston’s Back Bay overlooking the finish line of the Boston Marathon, HCG has won numerous awards for its creative work on branding campaigns, annual reports, corporate identity projects, collateral programs, and Web sites. The organization’s distinguished client list includes MRO Software, Optiant Software, the National Park Service and Houghton Mifflin.

For more information, please call 617-536-1017 or visit www.hullcreative.com