Hull Creative Group

Hull Creative Group Wins Three Platinum and Bronze Awards in the League of American Communications Professionals “SPOTLIGHT Awards” Publicity Materials Competition

Boston, MA November 11, 2003 – Hull Creative Group, a design and marketing firm, has been honored by the League of American Communications Professionals (LACP) for excellence in the effective and creative communication of client messages.

“The 2003 Spotlight Awards drew an unprecedented number of entries representing a broad range of industries and organizational sizes,” said Christine Kennedy, LACP’s Competition Director. “Winners in this year’s competition demonstrated an outstanding focus on communicating through creativity, passion and vibrance which ultimately helped target audiences understand and appreciate the relevance and importance of those organizations’ messages.”

Hull Creative Group 2003 LACP Spotlight Awards

Platinum “Spotlight Award”
Ranked 7 out of the top 100 awards
Circadian Technologies Working Nights Calendar
Designed for the unique scheduling needs of the extended hours workforce, this calendar sold in unprecedented numbers. Its compelling design includes joyful illustrations and helpful tips.

Scorecard Highlights

First Impressions – 27 out of 30
Visual Content Quality – 10 out of 10
Creativity – 18 out of 20
Message Clarity – 17 out of 20
Message Relevance – 9 out of 10

Platinum “Spotlight Award”
Justin, Charles & Co. Web Site
Featuring a vivid color palette and easy navigation, this Web site establishes a strong and recognizable brand for this new independent trade publisher — helping to position it as an edgy and credible presence on the literary scene.

Scorecard Highlights

First Impressions – 26 out of 30
Visual Content Quality – 9 out of 10
Creativity – 17 out of 20
Message Clarity – 17 out of 20
Message Relevance – 9 out of 10

Bronze “Spotlight Award”
Geac Annual Report
Geac’s annual report is one part of a successful program developed by Hull Creative Group to reposition this world-wide company as a leader in Business Performance Management.

Scorecard Highlights

First Impressions – 25 out of 30
Visual Content Quality – 9 out of 10
Creativity – 17 out of 20
Message Clarity – 16 out of 20
Message Relevance – 8 out of 10

The competition was exceptionally difficult this year. Judged by a field of communications professionals affiliated with LACP, entries receiving the highest total scores within their competition class garnered the Platinum Award, while entries with the second, third and fourth highest total scores within their competition class were honored with the Gold, Silver and Bronze Awards, respectively.