Hull Creative Group

Hull Creative Group Wins The RX Club Show Award of Excellence For Ingenuity and Creativity in Healthcare Advertising

Boston, MA September 30, 2002 – Hull Creative Group, a design and strategy firm, won the prestigious Rx Club Show Award of Excellence for an advertising campaign developed for St. Vincent’s Comprehensive Cancer Center. Now in its 16th year, the RX Club Show competition is an independent forum where original work developed for the healthcare industry ranging from advertisements to packaging to multi media, is judged for its creativity and appeal. “This is a unique competition for the healthcare community as submissions are evaluated for elements of creative excellence including concept, typography, visuals, balance and execution, rather than return on investment,” said Ina Kramer, President, The RX Club.

Hull Creative Group was selected from 2,195 entries in 72 different categories of which 425 were named winners. The 425 winners will compete for the RX Club Show Gold and Silver Awards at a gala ceremony that will take place on February 6, 2003 in New York City.

The St. Vincent’s Comprehensive Cancer Center advertising campaign was built around the quality of life theme, and consists of a series of advertisements, each featuring a black and white photograph of two people relating in a personal way. Copy below emphasizes St. Vincent’s role in helping patients get on with their lives while undergoing the best non-invasive surgical treatment for cancer. Designed with clean, simple fonts, inviting text and powerful yet positive images, the advertisements were created to elicit an emotional response from the potential client while simultaneously providing information about St. Vincent’s state of the art cancer treatments.

“Feedback has shown that the St. Vincent’s advertising campaign has exceeded client expectations by continuing to generate significant increases in patient call volume,” said Caryl Hull, President, Hull Creative Group. “It’s equally gratifying to know that the RX Club Show, a very targeted, competitive contest, has given us an Award of Excellence for the beauty and creativity these ads.”

“In the competitive field of cancer care, developing an advertising campaign that presents your message in a direct yet sensitive way is always a challenge”, said Ron Sohn, Director of Marketing, St. Vincent’s Comprehensive Cancer Center. “From our first meeting, it was clear that Hull Creative Group was able to hit the right note from both a marketing and design perspective.”