Hull Creative Group

Geac Taps Hull Creative Group for Re-Branding Effort

Boston, MA September 23, 2003 – Hull Creative Group, a design and marketing communications firm, has launched a re-branding effort for Geac, a global organization dedicated to providing leading organizations with performance management software and systems. Consisting of a new corporate brochure, new logo and a hierarchy of collateral systems, the re-branding effort is designed to re-position Geac as an aggressive, performance-oriented company appealing to new prospects while still conveying the image of an established company with 30 years experience in enterprise wide solutions.

Addressing the breadth of the company’s products and services, Geac’s new corporate brochure features a variety of vivid and eye-catching photographs set against a backdrop of bright, modern colors. The photographs — carefully chosen to accurately represent industry, retail, government, technology, and more — underscore Geac’s far-reaching global footprint.

The new Geac logo conveys the company’s recent strategic change and can be read several ways: as an abstraction of the letter “G;” as an arrow moving up and forward; and as series of concentric crescents illustrating the Geac tagline, “Performance at Every Level.”

New collateral systems designed to help Geac’s sales force organize and tailor messages depending on prospective clients needs are currently in development.

“As a trusted company with a clear vision and a deep heritage in the enterprise application market, Geac is poised for growth. By partnering with Hull Creative Group, we have been able to tell the Geac story, presenting prospective clients with critical information underscored by the Geac message of innovation, flexibility and service,” said Jay Sherry, Vice President, Marketing and Strategic Alliances, Geac.