Hull Creative Group

Hull Creative Group Selected as Winner of 2002 American Graphic Design Awards Competition

Boston, MA September 19, 2002 – Hull Creative Group, a design and marketing communications firm, won two awards for creative excellence at the recently held American Graphic Design Awards. Now in its 25th year, the competition, sponsored by Graphic Design: USA, has emerged as one of the most prestigious and democratic of all graphic communication contests. Hull Creative Group was selected from more than 10,000 entries, of which less than 1,000 were named winners.

The firm was recognized for its design of a direct mail brochure promoting the new printing resources of Summit Press, as well as Web site design for the Boston Group, an international technical consulting firm. “Receiving the American Graphic Design Award in the two distinct categories of printed work and Web site design is a true validation of our firm’s expertise and flexibility in meeting client needs,” said Caryl Hull, President, Hull Creative Group.

In designing “True Colors,” the Summit Press direct mail brochure, appealing photographs and bold, vivid colors were selected to showcase new color and coating techniques available through Summit’s presses. “The piece is designed in a way that was meant to display Summit’s new capabilities, as well as create a dynamic eye catching promotion,” said Carolyn Colonna, Art Director for Hull Creative Group.

Lenore DelVecchio, President, Summit Press, Inc. is confident the “True Colors” brochure will help generate new – and maintain existing – business. “Hull Creative Group used their design and marketing expertise to create an exquisite direct mail brochure that is a tribute to Summit Press and its unique capabilities.”

The Boston Group Web site was redesigned to position the organization as an established leader in software development and technical consulting. By incorporating an updated earth tone palette with clean lines, and categories that require simple navigation, Hull Creative Group designed a distinctive Web site that is both friendly and accessible, while emphasizing the client’s commitment to professionalism.