Hull Creative Group

Hull Creative Group Adds to Impressive Health Care Awards Collection

Boston, MA September 4, 2003 – Hull Creative Group Inc., a marketing and design firm, is pleased to announce it is the recipient of a prestigious merit award from the National Health Information Awards, for an advertising campaign promoting St. Vincent’s Comprehensive Cancer Center in New York. Now in its tenth year, the National Health Information Awards program, organized by the Health Information Resource Center, is the most comprehensive competition of its kind, highlighting the best consumer health information, materials and programs from organizations across the nation.

Honored in the category of “Consumer Decision-Making Information,” The St. Vincent’s Comprehensive Cancer Center advertising campaign is recognized for its content, design and overall quality in helping consumers make better health care decisions – and for its effectiveness in promoting specific health products and services.

In developing the advertisements, Hull Creative Group strategically presented powerful and positive images to successfully portray the “quality of life theme,” while at the same time communicating essential information regarding St. Vincent’s state of the art cancer treatments. Ads ran in the New York Times, the New York Post and the New York Daily News, quickly generating a significant increase in patient call volume.

“This award continues to showcase our success in reaching a targeted audience in the competitive health care field,” said Caryl Hull, President and CEO, Hull Creative Group. “It is rewarding to know that the results of our strategic thinking, creativity, and sensitivity in promoting a cancer care facility, have been recognized by a panel of health information experts from across the nation.”