Hull Creative Group

Hull Creative Group Creates Identity Campaign for
Dare Family Services

Boston, MA August 31, 2001 – Hull Creative Group, a strategic marketing communications firm with expertise in marketing and business planning, branding and creative design for high technology, publishing, non-profit organizations and other industries, announced the creation of a new corporate identity for Dare Family Services. Dare Family Services is a private non-profit social service agency providing mentor homes, case management and support services for abused and neglected children and their families throughout the State of Massachusetts and the region

“The need for the services we provide grows larger with each day,” said Gregory McDermott, CEO. “For us to better compete for tightening funding both in the public and private sectors we need to look our best and put our best foot forward.”

“We firmly believe an identity program that accurately depicts the vital services we provide in an enticing way will enable us reach our fundraising goals and further expand our capabilities to help needy children and their families across Massachusetts,” he continued.

Hull Creative Group will create a new logo for the agency, program logos for each of the agency’s programs, and a complete collateral system including an annual report that will serve as a fundraising and recruitment vehicle.

“We are creating an identity that reflects the organization’s professionalism and leadership in its field of service,” said Caryl Hull, founder and principal of the Hull Creative Group. “It takes a careful balance of both business acumen and emotional appeal to make agencies such as these successful in both their fundraising and recruitment efforts.”

Through its dedicated staff and comprehensive programs, Dare Family Services is one of the largest private providers of family resources in Massachusetts. Dare provides a mentor program to help troubled children return to the community; residential programs for adults with mental retardation; provides a transitional residential program for to teach pregnant teens parenting skills while helping them return to school. At any one time the organization serves approximately 750 clients.

“It is a great and rewarding challenge to work with Dare Family Services,” Hull said. “Our efforts will result in the agency developing a strong and unique, recognizable identity that will help it succeed in a world of growing need and shrinking resources.”

ABOUT HULL CREATIVE GROUP
Hull Creative Group was founded in 1987 to develop and implement leading edge marketing communications services including market and business plan development, branding, design and other creative services through integrated marketing campaigns for emerging and high-growth companies. Located in Boston’s Back Bay overlooking the finish line of the Boston Marathon, HCG has won numerous awards for its creative work on branding campaigns, annual reports, corporate identity projects, collateral programs and Web sites. The organization’s distinguished client list includes MRO Software, Optiant Software, the National Park Service and Houghton Mifflin.