Hull Creative Group

Hull Creative Group Adds to its Awards Collection

Boston, MA August 22, 2001 – Hull Creative Group, a strategic marketing communications firm with expertise in marketing and business planning, branding and creative design for high technology, publishing, non-profit organizations and other industries, announced that it has been awarded a prestigious American Graphics Design award for its Pearson Custom Publishing direct mail campaign.

Now in its 25th year, the competition received more than 10,000 entries of which fewer than 1,000 were cited for creative excellence. Pearson Publishing’s campaign was targeted to education professionals seeking to order customized textbooks online. Color-coded booklets corresponding to 11 disciplines were created to be inserted into a die-cut pocket brochure. This unique approach gave Pearson Publishing the ability to efficiently customize a high-end mailer with less-expensively produced booklets in order to reach audiences with specific areas of interest.

“This campaign posed a number of interesting challenges in that it had to reach audiences across many disciplines,” said Caryl Hull, founder and principal of the Hull Creative Group. “The campaign also had to meet an aggressive production schedule with a limited budget. The creation of a high-level piece explaining the ordering process combined with customized inserts was an ideal solution.”

Hull Creative Group has received numerous awards for creative excellence including a Hatch Award, several Creativity Awards for work done on behalf of client MRO Software, and multiple American Graphic Design Awards. Last year, Hull was a MIMC Award finalist for the Boston Harbor Islands Web site

“We take great pride in the recognition we receive from our peers,” Hull said, “primarily because it further validates the quality of work produced for our clients.”

ABOUT HULL CREATIVE GROUP
Hull Creative Group was founded in 1987 to develop and implement leading edge marketing communications services including market and business plan development, branding, design and other creative services through integrated marketing campaigns for emerging and high-growth companies. Located in Boston’s Back Bay overlooking the finish line of the Boston Marathon, HCG has won numerous awards for its creative work on branding campaigns, annual reports, corporate identity projects, collateral programs and Web sites. The organization’s distinguished client list includes MRO Software, Optiant, the National Park Service and Houghton Mifflin.