Hull Creative Group

Hull Creative Group Strengthens Strategic Business and Marketing Planning Capabilities

Boston, MA August 20, 2001 – Hull Creative Group, a strategic marketing communications firm with expertise in marketing and business planning, branding and creative design for high technology, publishing, non-profit organizations and other industries, announced the addition of Lauren D. Gill as director of business strategy to its growing staff.

Gill brings more than 15 years of experience in market analysis and positioning, Web strategies, brand development, strategic business planning, direct marketing and copywriting expertise to the organization. The founder and principal of marketing and strategy consulting firm Gill Partners, Gill was formerly director of marketing for Pyramid Research, a provider of market research, analysis and consulting services to the telecommunications industry. Gill helped oversee the company's transformation from a publications-based business to a respected telecommunications consulting organization by re-engineering Pyramid's product offerings and developing a new strategic marketing program for the organization.

Prior to Pyramid Research, Gill was director of marketing for Inergy Online, Inc., a developer of consumer-based Internet software. Gill holds a Bachelor of Arts degree from Brown University.

“Lauren is the ideal complement to our existing creative, strategic and Web development capabilities,” said Caryl Hull, founder and principal of the Hull Creative Group. “With Lauren's in-depth experience in strategic marketing and business planning we are well-positioned to offer an even more complete menu of marketing solutions to a broader range of clients.”

“Our foundation lies on executing creative strategies that bring visibility and profitability results to our clients,” Hull continued. “Providing an even tighter integration of the entire communications process from business and market plan development to creative execution, our clients will be better able to establish clear communications pathways to all their audiences – customers, partners, investors and employees.”

ABOUT HULL CREATIVE GROUP
Hull Creative Group was founded in 1987 to develop and implement leading edge marketing communications services including market and business plan development, branding, design and other creative services through integrated campaigns for emerging and high-growth companies.

Located in Boston’s Back Bay overlooking the finish line of the Boston Marathon, HCG has won numerous awards for its creative work on branding campaigns, annual reports, corporate identity projects, collateral programs and Web sites. The organization’s distinguished client list includes MRO Software, Optiant, the National Park Service and Houghton Mifflin.