Hull Creative Group

Hull Creative Group Honored in Two Books Highlighting
Innovative Quality Graphic Design

Boston, MA July 20, 2003 – A variety of award-winning design and marketing projects by Hull Creative Group, a design and marketing communications firm, will be represented in two new books showcasing innovative and inspiring design.

In Hot Graphics USA, both the newest, cutting-edge boutique shops as well as recognized giants in the field are showcased in “a visual tour of new work from some of the most talented firms in the United States.”

Work by Hull Creative Group to be published in Hot Graphics spans the breadth of the firm’s expertise in business to business communications, and includes an advertising series for St. Vincent’s Comprehensive Cancer Care, annual reports for Geac Computer Corporation, MRO Software and Dare Family Services; Web site design for Justin, Charles & Co. publishers and Boston Harbor Islands; brochures and catalogues for Allyn & Bacon educational publishers, Summit Press, MRO Software, and Geac Computer Corporation; and branding through calendars and posters for Circadian Technologies.

The Big Book of Color by David E. Carter, a design resource book focusing on the ways color is used to create moods and images, selected two Hull Creative Group projects to augment its section focusing on “friendly design” — “True Colors,” a direct mail brochure featuring appealing photographs and bold, vivid colors to promote the new printing capabilities of Summit Press, and a Dare Family Services logo integrating warm colors and playful, accessible imagery to capture the heart of the work of a Massachusetts social service agency.

“As a design and marketing firm, we believe in the power of establishing brands and identities that attract and retain customers. It is extremely gratifying to be recognized for the quality, variety and range in our work by two distinct books celebrating the universal visual language of graphic design,” said Caryl Hull, President, Hull Creative Group.