Hull Creative Group

Hull Creative Group Wins LACP “2001 Annual Report Competition” for Design of MRO Software’s 2001 Annual Report

Boston, MA July 19, 2002 – Hull Creative Group, a design and marketing communications firm, was honored with the prestigious “2001 Annual Report Competition” Bronze award for producing client MRO Software’s 2001 Annual Report. A global company based in Bedford, Massachusetts, MRO Software is a leading provider of e-Business Solutions for strategic asset management.

Sponsored by the League of American Communications Professionals (LACP), the competition drew more than 600 annual reports representing organizations ranging from top ten Fortune 500 companies to community based nonprofits. Participating sectors included health care, financial services, technology, government agencies and charitable organizations.

Entries were judged by communications professionals affiliated with LACP, and evaluated according to a point system based on first impression, report cover, artwork, creativity, clarity, letter to shareholders, report narrative, report financials, readability, and information accessibility. As recipient of the Bronze award, Hull Creative Group was given fourth-highest score (83 out of 100 points) for MRO Software’s 2001 Annual Report in the competitive category of “Technology Companies with an Employee Base of 1,000-10,000, and Annual Revenue of $100-$500 Million.”

“It was a significant challenge to balance the sleek, sophisticated, streamlined qualities of MRO’s software products, with the rugged, hands-on feel of industry,” said Carolyn Colonna, Art Director for Hull Creative Group. “By integrating appealing photographs with clean, simple text, and using a high gloss cover technique, we were able to create a piece with a strong, powerful presence that is open and easy to read.”

The MRO Software 2001 Annual Report will be featured in a comprehensive listing in on line Winner’s Showcase at www. lacp.com. This one-of-a-kind resource provides a comprehensive overview of 2001’s top-tier annual reports.