Hull Creative Group

Hull Creative Group Named Agency of Record for Optiant
Startup Specializing in Supply Chain Optimization Turns to Hull for Web Design, Branding, Corporate Identity

BOSTON, June 21, 2001 – Hull Creative Group, a design firm with expertise in marketing, branding, and creative design for high-technology firms, today announced it has been named the agency of record by Optiant, a startup software firm specializing in supply-chain optimization solutions.

Hull helped Optiant recently launch its company, as well as its flagship PowerChain™ suite of solutions that bring greater strategic visibility and intelligence to a supply chain. Hull’s work encompassed a wide range of strategic marketing communications work, including company naming, Web site creation, brand development, logo design, corporate identity, collateral materials, tradeshow communications, and other graphics projects.

“Optiant is really bringing a new level of intelligence to supply-chain processes,” said Caryl Hull, founder and principal of Hull Creative Group. “It was essential that their identity and materials reflect this strategic view of manufacturing. Today, we’ve built an image that can grow with the company and that embodies the energy of the organization and its market.”

“In the short period since we partnered with them, Hull Creative Group has played an important role in Optiant’s marketing strategy and execution,” said Mike Braatz, co-founder and vice president of marketing for Optiant. “They understand the challenges of bringing a new company to market and the value that strategic marketing communications can bring in positioning a company for the long-term. We’re looking forward to working with them as we continue to build on our highly successful launch.”

ABOUT HULL CREATIVE GROUP
Hull Creative Group was founded in 1987 to develop and implement leading-edge branding, design, and creative services through integrated marketing campaigns for emerging and high-growth companies. Located in Boston’s Back Bay, overlooking the finish line of the marathon, HCG is a marketing communications firm that has won numerous awards for its creative work on branding campaigns, annual reports, corporate identity projects, collateral programs, and Web sites. For more information, visit their Web site at www.hullcreative.com