Hull Creative Group

Kada Systems Taps Hull Creative Group for
Corporate and Product Launch
Brand Identity, Collateral System and Advertising Campaign Help
Wireless Java Software Startup Mobilize Marketing Efforts for Launch at JavaOne

BOSTON, May 30, 2001 – Hull Creative Group, a design firm with expertise in marketing, branding, and creative design for high-technology firms, today announced it has been named the agency of record by Kada Systems.

The new mobile Java™ software company has selected Hull to develop a complete multi-level branding and marketing campaign of collateral materials, tradeshow signage, direct mail, and print advertising. The campaigns will help launch both Kada Systems itself and the company’s flagship solution for mobile Java applications.

Hull initially launched the startup with collateral, direct mail and signage focused on the theme of “Introducing you to a smaller world” and has readied a follow-on ad campaign centered around the tagline “Put your Java applications in motion.” Insertions are timed to hit leading trade publications, including Java Developers’ Journal and Wireless Business & Technology during the JavaOne trade show on June 4–8 and continue for 6 months. In addition, Hull has developed a complete identity for the company, including logo, color palette, and a suite of printed collateral materials.

“We’re extremely pleased to work with such an exciting client,” said Caryl Hull, founder and principal of Hull Creative Group. “The challenge of launching Kada’s innovative technology for wireless applications and projecting an image of innovation and speed is well suited to our studio’s strengths. We believe that the identity and image we’ve forged through this launch will endure and evolve with the company and its strategy.”

“For years – in other companies I’ve managed – I’ve relied on Hull Creative Group for high-quality branding and design services,” said Jim Acquaviva, chief executive officer of Kada Systems. “It’s a pleasure to once again partner with Hull and leverage their design and marketing expertise and insight into technology branding. No other agency has their ability to understand technology markets and combine it with a compelling and appealing visual style.”

About Hull Creative Group
Hull Creative Group was founded in 1987 to develop and implement leading-edge branding, design, and creative services through integrated marketing campaigns across media for emerging and high-growth companies. Located in Boston’s Back Bay, overlooking the finish line of the marathon, HCG is a marketing communications firm that has won numerous awards for its creative work on branding campaigns, annual reports, corporate identity projects, collateral programs, and Web sites. For more information, visit their Web site at www.hullcreative.com

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