Hull Creative Group

Hull Creative Group Recognized in 2004 Aster Awards Competition for Excellence in Health Care Advertising

Boston, MA May 28, 2004 – Hull Creative Group, a design and marketing firm, has recently won the prestigious “Silver” Aster Award for a new high impact advertising campaign for St. Vincent’s Comprehensive Cancer Center (SVCCC), New York City. The ad campaign, which ran in the New York Times, the New York Post and the New York Daily News, positions SVCCC as a compassionate state-of-the-art health care facility offering advanced radiation, chemotherapy and surgical treatments that improve patient outcomes and quality of life.

Each advertisement features a black and white photograph of two people relating in a personal way – a father and son hugging, a couple embracing, a mother holding her daughter. Tag line above each photograph such as “I have lung cancer,” or “I have stomach cancer,” are linked to copy below emphasizing St. Vincent’s role in helping patients get on with their lives, followed by succinct text detailing St. Vincent’s advancements in the field of cancer treatment.

The Aster Awards Program is the nations’ fastest growing healthcare marketing award’s program dedicated to excellence in medical advertising. Over 1,700 entries from across the nation were judged for their creativity, typography, production, knowledge transfer and overall quality. The “Silver” Aster Award places the ad campaign Hull Creative Group created for St. Vincent Comprehensive Cancer Center as one of the top 12% of all entries for 2004.

“I would personally like to congratulate Hull Creative Group for the national recognition received in the Aster Awards program, as well as for the discipline required to achieve these results,” said Randy Lucas, Corporate Director, Aster Awards Program.” All winners will be published in the May/June issue of Marketing Healthcare Today.

“We are excited to have been part of the 2004 Aster Awards Program and are honored to be selected as a winner. It is gratifying to know that our work in the healthcare field has been recognized for its ability to resonate with those seeking state-of –the-art treatments while maintaining quality of life,”
said Caryl Hull, President, Hull Creative Group.