Hull Creative Group

Hull Creative Group’s New Advertising Campaign
for St. Vincent’s Comprehensive Cancer Center
Quickly Generates 210% Return on Investment

Boston, MA May 15, 2004 – Hull Creative Group, a design and marketing firm, has recently completed a new high impact advertising campaign for St. Vincent’s Comprehensive Cancer Center (SVCCC), New York City, positioning SVCCC as a caring state-of-the-art health care facility offering advanced radiation, chemotherapy and surgical treatments that improve patient outcomes and quality of life. With only 11 insertions placed strategically in the New York Times, the New York Post and the New York Daily News, the advertisements generated 24 new patients — nearly double the results from the previous award-winning campaign.

The current campaign focuses on the “quality of life” theme that proved so successful in Hull Creative Group’s previous ad campaign for SVCCC. The ads — each targeting a specific type of cancer — feature black and white photographs of people that suggest a triumph over the disease, supported by copy that speaks of the center’s advanced technology, nationally renowned surgeons and doctors, and compassionate patient care. A running list of all types of cancer successfully treated at SVCCC reinforces the center’s ability to manage various forms of the disease.

“We are pleased that our advertising campaign elicited such a dramatic response from new patients in a short period of time. With a successful campaign underway, SVCCC has the brand recognition needed to move forward as a leader in the competitive field of cancer care,” said Caryl Hull, President, Hull Creative Group.

“I greatly appreciate Hull Creative Group’s ability to listen to my organization’s needs, thoughtfully interpret the message, and through creativity and innovation, communicate a multi-layered message to both the public and the medical community,” said Ron Sohn, Director of Marketing, SVCCC. “The high-impact advertising campaign helped draw a genuine connection between our messages and the appropriate audiences, far exceeding my expectations for ROI.”