Hull Creative Group

GRAPHIC DESIGN USA: April 2008
INSECTS Up Close And Personal

Boston, MA April 3, 2008 – A year in the making, this PredatOR Prey card deck of spineless creatures is the first of a three part program to encourage people to learn more about the Boston Harbor Islands and their biodiversity. The deck is the outgrowth of an ambitious inventory being conducted by Harvard University and the Boston Harbor Islands Partnership to identify all species within the national park area — beginning with the “microwilderness,” i.e., insects and other invertebrates. The cards, distributed in public schools and sold to the general public, invite young and old to play a guessing and matching game, to marvel at the natural world, and to take an interest in the Islands.

The primary challenge, says Caryl Hull of Hull Creative Group in Brookline MA, was to take a subject like insects, inherently grotesque to some and invisible to others, and create something that becomes a catalyst for curiosity, learning and action. The solution: raise drama and suspense with the game while depicting the insects up close, personal and in bold colors. The project also included the name and logo. Says Hull: “This is a prime example of ‘design’ being the interpretive medium, the magic that makes information resonate, excite and engage.” Parties involved in the project, in addition to Hull Creative Group, are the Boston Harbor Islands, BEAN, Harvard University Department of Entomology, Island Alliance and the Starbucks Foundation.

Read: The original article at GDUSA.com