Hull Creative Group Team

The diverse, multi-functional talents of our creative team are our greatest asset. Intelligence, originality and a passion to create the best solution possible help to make Hull Creative Group a full service agency with a dynamic edge.

Caryl H. Hull, Founder and Principal

Since founding Hull Creative Group 18 years ago, Caryl has spanned both the creative and business sides of marketing communications, spearheading and implementing customer-driven strategies for a wide range of established and emerging organizations. Her success with brand identity is the outgrowth of an ongoing commitment to the guiding principles of the company - collaboration, innovation, and results. Principles that when in the right hands, have the power to dramatically unleash a company's growth potential.

Under Caryl's direction, Hull Creative Group has helped reposition organizations at a point of growth and change - Trinity Church, Boston; Dyax Corp (biotech), St. Vincent's Hospital, New York; MRO Software; and the National Park Service. A member of TEC, a national group of CEOs exploring leadership issues and possibilities, Caryl has authored and published articles for various marketing trade journals. She stays active in the broader community and has served on the board of directors for Danforth Museum of Art, Brookline Art Center, and Friends of Devotion Education Fund.

Amy Braddock Friedman, Senior Graphic Designer

A joy to work with. A superior graphic designer. A perfectionist. For Amy, it's all about the client. Collaborating with them to create the best solutions possible. Presenting them with a process and product nothing short of excellent. Her work is versatile in its artistry, consistent in its quality. Amy's current ad campaign for St. Vincent's Comprehensive Cancer Center in New York has generated a 210% ROI, far exceeding the client's expectations. The campaign has also garnered three awards for ingenuity and creativity in health care advertising - the Aster Award, Rx Club Award and National Health Information Award. Other awards include Creativity 33 award for Geac logo, Geac corporate brochure and MRO Software corporate brochure; and the Graphic Design USA Award for Dare Family Services Annual Appeal, MRO Software white paper series, Boston Group Web site and Hull Creative Group self promotion.

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