The Hull Creative Group Team

The diverse, multi-functional talents of our creative team are our greatest asset. Intelligence, originality and a passion to create the best solution possible – traits found in each of the key players listed below – help to make Hull Creative Group a full service agency with a dynamic edge.

Caryl H. Hull, Founder and Principal

She has the talents of an artist, the skills of an entrepreneur. Since founding Hull Creative Group 15 years ago, Caryl has spanned both the creative and business sides of marketing communications, spearheading and implementing customer-driven strategies for a wide range of established and emerging organizations. Her success in the brand identity arena is the outgrowth of an ongoing commitment to the guiding principles of the company — collaboration, innovation, and results. Principles that when in the right hands, have the power to dramatically unleash a company’s growth potential.

Under Caryl’s direction, Hull Creative Group has helped reposition established corporations at a point of growth and change — MRO Software (e-Business), Houghton Mifflin (publishing) and St. Vincent’s Hospital, New York (health care). A member of TEC, a national group of CEOs exploring leadership issues and possibilities, Caryl has authored and published articles for various marketing trade journals. She continues to stay current with the arts community having served on the board of directors for Brookline Art Center, exhibited at the Piano Factory in Boston’s South End, and juried the Southborough Fine Arts competition. When she needs to recharge her creative battery, Caryl can be found soaking up new talent in Boston’s gallery district or dreaming up ideas for new results-oriented businesses, which she encourages others to develop and operate!

Carolyn Colonna, Art Director

Carolyn is obsessed with quality. Defining it. Creating it. Maintaining it. As the guiding force behind Hull Creative Group's creative direction, she has led our firm to win 36 awards, a nearly unprecedented number for a firm its size. Her design sensibility is sophisticated and intelligent. Her focus on details, relentless.

During her seven-year tenure as Graphic Designer, Senior Graphic Designer, and Art Director, Carolyn has earned over twenty-five awards as creative lead in developing quantifiably successful print and multimedia campaigns. Recent work for major software clients garnered League of Communications Professionals Vision Awards for MRO Software and Geac Corporation annual reports; American Graphic Design Awards for MRO Software annual report, white paper and invitation; and Creativity 33 Award for Inmagic Content Server logo. Carolyn's work has appeared in publications such as How Magazine and Graphic Design USA, and has been recognized by Unisource and Fox River Papers.

Carolyn is a member of the American Institute of Graphic Artists (AIGA) Boston Chapter, currently volunteering her impeccable organizational talents and fabulously good taste to the AIGA's Sponsor/Patron Night Committee.

Lauren D. Gill, Director of Business Strategy

Lauren is all about results. She begins by drawing upon her expertise — market analysis and positioning, web strategies, brand development, strategic business planning, and messaging. Next, she partners with clients on their foundational business planning and market development strategies ensuring that marketing and sales initiatives work triple time. Building strong pathways to customers. Creating brand equity. Contributing to lasting revenue and profit growth. And then come the results. Clients may be surprised, but not us. With her extensive business strategy experience earned in senior management roles at technology and media companies, Lauren brings an uncommon interdisciplinary perspective to even the most challenging assignments.

Karen Conner, Director of Public Relations

How to build a successful public relations campaign? Creativity. Thoughtfulness. A deep understanding of the client’s industry. Then with vision and skill, meld these elements together to construct a multi-tiered strategy that consistently drives the brand home. With over twenty years experience developing public relations programs that work wonders by raising visibility, sales, and customer loyalty, Karen has elevated public relations to become an integral component of Hull Creative Group’s suite of solution-based marketing resources. Her unique blend of communications expertise, media savvy and the love of a good public relations challenge, have helped launch new products, services and businesses. In one short year, Karen has provided the public relations fuel necessary to catapult new independent trade publisher, Justin, Charles & Co., from unknown entity to solidly positioned contender in the publishing world.

Amy Braddock Friedman, Senior Graphic Designer

A joy to work with. A superior graphic designer. A perfectionist. For Amy, it’s all about the client. Collaborating with them to create the best solutions possible. Presenting them with a process and product nothing short of excellent. Her work is versatile in its artistry, consistent in its quality. Amy's current ad campaign for St. Vincent's Comprehensive Cancer Center in New York has generated a 210% ROI, far exceeding the client's expectations. The campaign has also garnered three awards for ingenuity and creativity in health care advertising - the Aster Award, Rx Club Award and National Health Information Award. Other awards include Creativity 33 award for Geac logo, Geac corporate brochure and MRO Software corporate brochure; and the Graphic Design USA Award for Dare Family Services Annual Appeal, MRO Software white paper series, Boston Group Web site and Hull Creative Group self promotion.

Peter Baird, Web Specialist

Web Specialist Peter Baird is a tech professional with the fine arts background to know what works, and the computer skills to make it happen. An expert in the production of interactive Web-based resources including Web site construction and flash-based animations, Peter has transformed ideas to reality for numerous Hull Creative Group clients seeking successful new and upgraded Web programs, such as Inmagic Inc. and Boston Harbor Islands. Although he has been building Web sites professionally for the past four years, Peter actually began experimenting with Web site development and small applications in 1996. His creative approach to Web site construction has led him to projects for Boston University’s School of Management, a major political campaign, and the Right Angle Group. When not immersed in Web development, Peter can be found balancing left brain/right brain activities — pursuing an advanced degree in Interactive Digital Media, or painting in his studio.

Home | About Us | Portfolio | Clients | News | Contact Us