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Hull Creative Group Team
The diverse, multi-functional talents of our
creative team are our greatest asset. Intelligence, originality
and a passion to create the best solution possible
help to make Hull Creative Group a full service agency with
a dynamic edge.
Caryl
H. Hull, Founder and Principal
She has
the talents of an artist, the skills of a seasoned entrepreneur. Since
founding Hull Creative Group 18 years ago, Caryl has spanned
both the creative and business sides of marketing communications,
spearheading and implementing customer-driven strategies for
a wide range of established and emerging organizations. Her
success in the brand identity arena is the outgrowth of an
ongoing commitment to the guiding principles of the company
— collaboration, innovation, and results. Principles
that when in the right hands, have the power to dramatically
unleash a company’s growth potential.
Under Caryl’s direction, Hull Creative Group has helped
reposition established corporations at a point of growth and
change — MRO Software (e-Business), Houghton Mifflin
(publishing) and St. Vincent’s Hospital, New York (health
care). A member of TEC, a national group of CEOs exploring
leadership issues and possibilities, Caryl has authored and
published articles for various marketing trade journals. She
continues to stay active with the broader community serving
on the board of directors for Danforth Museum of Art,
Brookline Art Center, and Friends of Devotion. When she needs to
recharge her creative battery, Caryl can be found soaking
up new talent in Boston’s gallery district or dreaming
up ideas for new results-oriented businesses, which she encourages
others to develop and operate.

Amy
Braddock Friedman, Senior Graphic Designer
A
joy to work with. A superior graphic designer. A perfectionist.
For Amy, it’s all about the client. Collaborating with
them to create the best solutions possible. Presenting them
with a process and product nothing short of excellent. Her
work is versatile in its artistry, consistent in its quality.
Amy's current ad campaign for St. Vincent's Comprehensive
Cancer Center in New York has generated a 210% ROI, far exceeding
the client's expectations. The campaign has also garnered
three awards for ingenuity and creativity in health care advertising
- the Aster Award, Rx Club Award and National Health Information
Award. Other awards include Creativity 33 award for Geac logo,
Geac corporate brochure and MRO Software corporate brochure;
and the Graphic Design USA Award for Dare Family Services
Annual Appeal, MRO Software white paper series, Boston Group
Web site and Hull Creative Group self promotion.

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